Make the video specifically showcase how local outreach and other forms of engagement benefit the community. Show real human beings discussing what the company or organization does to make the world a better place and utilize a combination of live action and sometimes b-roll or stock footage to help tell the story of how your company or organization is making a difference. If you are promoting a club or an organization, that offers memberships clearly communicate the benefits and membership structure within the video. This could include anything from networking opportunities access to resources to participation in exclusive events. Your video should make your not for profit company, and events exciting to your potential audience. People love being involved in organizations and they love volunteering. not for profit video production It is an opportunity to meet new friends and to be within a community of others. Let your video clearly show any volunteer opportunities and the advantages of being involved with your fantastic organization. Clearly define your goals for the video. Is it for fundraising awareness or education? Consider a different video for each goal as it is not very much more expensive to shoot several videos in the same day as it is to simply shoot one. Try to keep one goal per video and structure it for that audience If your audience are members then ask yourself, what the average age of the membership is and other details about the audience that will make the video appropriate for them.
If your audience are funders or other organizations, then use a more professional straight to the point tone as opposed to an exciting membership promotion.